Green Mountain Coffee

At a time and age when “the environment”, the last word in marketing for many companies, Green Mountain unit of roasting coffee Vermont is different and frankly refreshing. Green Mountain, social and environmental responsibility is not a selling trend in motion. It is a central concept was part of the basic commitment and values of the time, when he was in a small coffee shop. The company considers itself Steward, responsible for supporting conservation of natural resources of the planet for future generations their history and socially responsible business and the decisions reflect their commitment to the world a better place for us all.

For 25 years, we have a travel budget to the creation and maintenance of reduced values of companies, earnings both as a means to an end higher.

Thus begins Green Mountain Coffee Roaster statement of responsibility. The objective is highest, said simply, to the world a better place for the summer here. Green Mountain has taken this commitment seriously, starting small and their responsibility towards increasing the planet because the company has developed. In an open letter written in 2006, President of Green Mountain Silent Bob talked about the evolution of the commitment, starting as early as 1983, as the small café in Rutland, Vermont decided that composting was a conscious decision socially - and good to go. In 1984, employees - less than ten per hour - began informal projects on the environment, including a recycling program. In 1986, Green Mountain introduced its first organic coffee, and in 1989 the performance of the company to commit the Environment, Public Health Earth-Friendly coffee filter, the dioxin free.

Equitable and sustainable coffee

Over the years, Green Mountain Corporate officers and their decisions in accordance with the mission of the society in general. Each step in May, a little at a time, but each step is to those who came before the Green Mountain a unit of roasting coffee in most of the policies of corporate social responsibility in the world. Indeed, Green Mountain was named one of Top-100-most in social consciousness of Business Corporations, Inc. for two years. The production company is certified since 1997, organic, and they are still required high quality, secure completely organic coffee as an important part of their bids.

In addition to its commitment to organic growth of coffee, Green Mountain Coffee supports sustainable methods of production as a member of fair trade associations. Currently, 45 Green Mountain Coffee offers certified fair, of the more than 20% of its turnover. However, Green Mountain in the biggest competitor of specialty coffee
Enterprise, Starbucks, called friendly fair in 2001, if only 1% of coffee, that the company was bought certified fair trade. Five years later, Starbucks had only manage to trade their fair share of coffee to 6% of sales.

Fair is important in the debate on environmental liability, because coffee producers, who are certified with the fair trade label have an obligation to use the environment and sustainable farming methods, despite the fact that these methods yield less coffee tomorrow. In return, they guarantee a price for their coffee beans, a fair wage for their work. In their resources to purchase fair, certified coffee, Green Mountain, in essence their money where their mouth, the support of most sustainable method of promoting change in the global coffee market.

Responsible use of energy, and more

Green Mountain Stewardship does not limit its actions to coffee sourcing and production, though. The company is early efforts on ecologically was responsible decisions on compost waste and recycling materials, and over the years, the company continued to be, energy and conservation decisions. Green Mountain attempts to use renewable energy sources, insofar as is possible, their use and carbon offsets fossil fuels by purchasing renewable energy credits from a variety of sources. Their efforts and help promote the purchase of the development of alternative energy sources
as wind energy technology in the development of Vermont’s Native Energy Company.